Top 10 Creative ways to use Branded Merchandise in your Marketing Strategy

One of our recent collaborations with HSCB & Ember

Branded merchandise has been a staple in marketing for decades, and for good reason: it’s an effective way to promote your brand, increase brand recognition, and build customer loyalty. But with so many different types of merchandise to choose from, it can be difficult to know where to start. To help you get inspired, we’ve put together a list of 10 creative ways you can use branded merchandise in your marketing strategy.

Employee Incentives: Provide your employees with branded merchandise such as (Smart Watches, Water Bottles, Heated Coffee Mugs) as incentives for meeting sales or performance goals. Not only will this motivate your employees, but it will also increase brand visibility and awareness.

Trade Show Giveaways: Trade shows are the perfect opportunity to connect with potential customers and partners, and branded merchandise is a great way to make a lasting impression. Consider giving away items some of our premium branded merchandise with your logo and information.

Online Contests: Use branded merchandise as a prize for online contests or giveaways on your social media channels. Not only will this increase engagement on your social media, but it will also provide you with valuable data about your target audience.

Mailing Campaigns: Include branded merchandise in your mailing campaigns, such as postcards, brochures, and flyers. This will help increase the chances that the recipient will keep the mailing, thus giving your brand more exposure.

Branded Gift Baskets: Create themed gift baskets filled with branded merchandise to give away as prizes or to use as client gifts. This is a great way to show your appreciation to customers or to create a unique promotional item.

Event Swag: Provide branded merchandise as event swag for any events you host or sponsor, such as product launches, open houses, or charity events. This will not only create a memorable experience for attendees but also increase brand awareness to those who may have not attended the event.

Promotional Products: Use branded merchandise as promotional products to give away at events, trade shows, or to include in press kits. Promotional products are a cost-effective way to promote your brand and keep it top-of-mind.

Sponsorships: If your company is sponsoring an event or a team, consider using branded merchandise as a way to increase brand visibility and create a lasting impression. Use items such as, our latest and greatest product, the Ember Travel Mug, to create a cohesive look.

Ember Travel Mug 2.0

Charity Efforts: Partner with a charity and create a line of merchandise that benefits the charity while promoting your brand. This not only raises brand awareness but also adds a charitable component to the brand which can be very attractive to consumers.

Referral Programs: Use branded merchandise as a reward for customers who refer others to your business. This not only helps to grow your customer base but also provides an incentive for current customers to promote your brand.

In conclusion, branded merchandise can be a powerful tool in your marketing strategy, with endless possibilities. From trade show giveaways to employee incentives, branded merchandise can help increase brand recognition, build customer loyalty and create a lasting impression. Get creative with your approach, and don’t be afraid to think outside the box to achieve your marketing goals.